The Newsonomics of Rupert Murdoch’s Long Game

So Thomson’s ascension is no surprise (“Nine Questions as Murdoch Splits The News Corp. Baby”). Sure, he’s an editor — but he’s a News Corp. editor, and has been for a decade. Robert Thomson has been well schooled in the College of Murdoch. He’s a strategic news executive with a good sense of ...

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Nine Questions on the News Corp Split: The Rise of Twenty-First Century Fox and The Daily’s Demise

Why did The Daily fail? I think the short answer is that it missed the first law of media: Make it interesting. The Daily was attractive, even sometimes stunning, in its visual appeal, but too empty-headed to attract a daily readership. If you are going to call something The Daily, you better ...

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The Newsonomics of Trust, News Trusts and Murdoch Trustworthiness

One reason News Corp. may move forward with the trust idea rather than a sale of the properties is that it may meet a market without buyers. With the Times’ losses, it’s tough to come up with logical buyers for the papers. Why mess with the market, though, if you can both perform an act of ...

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Sam Zell’s Plan D: It’s All About Buying Time

Buying time, though, is what everyone in the newspaper industry is doing. The New York Times did it today as well, mortgaging its landmark building for $225 million. Scripps is doing it by "selling'' the Rocky Mountain News. All the companies are doing it as they refinance their businesses with ...

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Tribune’s Descent Sends New Shock Waves

* We've learned that Zell isn't too good with math. He told Portfolio's Joanne Lipman just last month that: "When we looked at the historical numbers, we saw an average erosion of about 3 percent. At the time we underwrote the transaction, we used a 6 percent erosion." But look at Tribune's 4Q, ...

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