The Newsonomics of Digital First Media’s Thunderdome Implosion (and Coming Sale)

Follow Newsonomics on Twitter @kdoctor First published at Harvard’s Nieman Journalism Lab   Today, we’ll hear official word of the demise of Project Thunderdome, one of the news industry’s highest-profile experiments in centralized, digital-first, mobile-friendly, new-news-partner ...

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The Newsonomics of Momentum in the WSJ/NYT Battle

First published at Harvard’s Nieman Journalism Lab   What a difference a year makes in America’s national newspaper war. When Rupert Murdoch bought the Journal and its parent Dow Jones six years ago, he declared that war, aiming to blur the historic line between a business newspaper ...

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The Newsonomics of Scripps’ TV Paywall & the Last Man Standing Theory of Local Media

First published at Harvard’s Nieman Journalism Lab   How much would you pay for online access to Ron Burgundy — or at least the Ron Burgundys of Cincinnati? In an industry-shaking move, E.W. Scripps’ WCPO.TV — that’s the website of Cincinnati’s ABC affiliate — is putting up a paywall ...

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The Newsonomics of the New York Times’ Paywalls 2.0

First published at Harvard’s Nieman Journalism Lab Listen to Mark Thompson and you hear echoes of early 2011. “We have the theory. We’ve done the research. We’ve done the modeling,” the New York Times Co. CEO told me last week. “Then there’s ...

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The Newsonomics of the New York Times Running in Place

Let’s look at today’s numbers with some peer-group context. Then let’s draw five lessons — in seven-day print trends, the plateauing of all-access subs, the allure of video, the role of events, and the crying need for smart curation — that undergirds this strategy. Three numbers — print ad ...

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The Newsonomics of Climbing the Ad Food Chain

Digital advertising is all about technology in 2013, and you’ll see lots of talk of the ad-tech stack, and who owns it. Google, of course, owns much of it, through its successive AdWords/Doubleclick/AdMob and more creations, acquisitions and integrations. Its stack is so efficient that many ...

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The Newsonomics of News U

At first glance, the question of whether professors and journalists are in the same business seems almost absurd, doesn’t it? We know what a college is, and we know what a newspaper is. One’s got ivy-covered walls, demands on-site instruction, costs tens of thousands of dollars a year, and ...

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The Newsonomics of Tablet Ad Readiness

We can look at each of the major revolutions in digital news and commerce, and see how news companies responded. Search. Late. Paid search. Way too late. Video. Late. Social. Too late. Mobile. Largely too late. News companies have used old yardsticks to measure new technologies, and the ...

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