Which Media Companies Are Winning the Battle for Millennials?

Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Josh Topolsky’s The Outline, launching in the fall, aims squarely at the market, even if he eschews that precise label [“Newsonomics: ...

Read More

Newsonomics: Setting the News Table for 2016

How can we set the table for 2016? Advertising woes continue — deepen, actually. Whole new forms of storytelling open up and go mainstream more quickly. Virtual reality joins the harsher realities. Hundreds of millions in new investment develops alongside an equally strong belief that legacy ...

Read More

Newsonomics: Why Native Apps Still Matter in the Age of Distribution

Does a brand still mean anything in news? Ezra Klein bubbled up a provocative question and raised some good points in his recent piece “Is the media becoming a wire service?” In the Age of Distribution, the news body seems destined to be increasingly disconnected from the news head. It seems ...

Read More

Newsonomics: The Vox/Recode Deal Is a Sign of More Consolidation to Come

Vox Media’s acquisition of Recode appears to be a relatively small deal. No dollar amount was disclosed; Vox is trading a little of its stock for a highly regarded but underperforming tech-business site. The deal, though, is part of a much larger trend of media consolidation and tells us a lot ...

Read More

The Newsonomics of Time Inc.’s Anxious Spin

Follow Newsonomics on Twitter @kdoctor   First published at Harvard’s Nieman Journalism Lab As it enters new life as a new company, Time Inc. seems to have become a piñata for media watchers. The more iconic they are, it seems, the more they’re fair game, for everything from ...

Read More

The Newsonomics of 50/50 and The Unchaining of the U.S. Press

Follow Newsonomics on Twitter @kdoctor   First published at Harvard’s Nieman Journalism Lab   Asked last week whether he was buying the Star Tribune for business or altruistic reasons, Glen Taylor said a lot in a two-word answer: “50/50.” News observers have parsed and poked at ...

Read More

Digital Native Ezra Klein Finds Post-Post Voice; Will Lewis Hops into New Frying Pan at WSJ

The trials of legacy newspaper companies are apparently without end. This month, we see two quite different challenges confronting two of the most prestigious newspaper companies: the Washington Post and the Wall Street Journal. The Post bids adieu to three next-generation journalists, people ...

Read More

The Newsonomics of the November Shuffle, From Forbes to Freedom and Couric to Stelter

First published at Harvard’s Nieman Journalism Lab Ah, the pre-Thanksgiving bounty. Those of us who try to chronicle the business end of the news business have seen our plates overflowing lately. Not since the Bezos blitz of August have we seen so many announcements, shuffles, offers to ...

Read More