Newsonomics: What The Anonymous New York Times Op-Ed Shows Us About The Press Now

In 1954, at the moment history tells us that Sen. Joe McCarthy’s witch hunt had already lost some of its power, he still held a 35 percent approval rating among Americans, down only 10 points from four years earlier. Twenty years later, after the Senate Watergate Committee opened its hearings ...

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Newsonomics: Will Facebook’s Troubles Finally Cure Publishers Of Patformitis?

That Facebook’s fall from grace will be twinned in history with the rise of Trumpism seems poetic. It’s a digital Frankenstein fable, one even Mel Brooks might have a hard time satirizing: a perhaps uncontrollable phenomenon escaping from the laboratory (or, in the modern case, Room H33). ...

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Newsonomics: Is The Washington Post Profitable?

Post publisher Fred Ryan laughed Wednesday when I pointed out the considerable skepticism I’ve heard since the Post announced its second year of profit success — with precious little other data — last month. He points to both its digital subscription growth and greater ad selling engagement as ...

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Newsonomics: Inside Tronc’s Sale of the L.A. Times (And All The New Questions To Come

Patrick Soon-Shiong has finally won his hometown prize. After a number of years of trying to buy his local paper, Los Angeles’ richest billionaire has seized an unpredictable opportunity. In a move that’s shocking but not really surprising, 65-year-old Soon-Shiong will pay a chunk of ...

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Newsonomics: Inside L.A.’s Journalistic Collapse

How far is The Post from Los Angeles? Figure almost 50 years, as well as 3,000 miles. While big audiences and the remaining fully paid journalists can delight in the triumphant Spielbergian tale of The Washington Post’s decision to follow The New York Times in publishing the Pentagon Papers in ...

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Newsonomics: 20 Words That Defined The Bizarre News Year That Was

This is the year America wishes it could take a shower long enough to wash away the scum of daily mud-slinging. Remember 2016? Last year, it seemed as if Tronc was the most memorable word of the news year, a new media name seemingly invented as self-parody. In 2017, the memorable words tumble ...

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The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New York Times, Washington Post, Tronc, Star Tribune, ...

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Newsonomics: A Call To Arms (And Wallets) In The New Era Of Deregulation And Bigger Media

Quibble, if you will, about the level of degeneracy now afoot in the heart of the Old and New Confederacy, as the Roy Moore saga provides yet more sick drama in the country. That’s a sideshow. What’s quickly appearing on the main stage — if it’s still behind the curtain for now — is the... Read More

Newsonomics: A Q & A With NYT’s Mark Thompson 2020, A Half Billion In Digital Revenue And Thinning Competition

Five years is a long time, especially in the media business. It was five years ago this week that Mark Thompson took on the top job at The New York Times Company. It was an enterprise still wobbling from the effects of the Great Recession, its new paywall only a year old. The Huffington ...

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Newsonomics: Our Peggy Lee Moment: Is That All There Is To Reader Revenue?

It’s an age of ready-to-binge whodunits, exported from the Nordic cold onto our heat-seeking laptops and living room screens. So will anyone take up this mystery: Who killed the news subscriber? As print subscriptions have plummeted, digital subscriptions have slowly emerged. It’s ...

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