What Are They Thinking? Gerry Baker on WSJ Pro’s Mile-Deep, Inch-Wide Strategy

There are the pros and then there are the Pros. What separates them is about $2,000 a year. That’s the price of the Wall Street Journal’s maiden WSJ Pro product – this one on central banking – and the four to six to be launched by end of the next year. For Dow Jones CEO... Read More

Google Buzz’s B2C/B2B Blur

For Google, it's a big question, a question of how much revenue it can wring out of business users in the years ahead. Yes, it can target specific advertising to business readers, but getting two revenue streams -- hey, that's a new idea -- from them will be better. Clearly, Buzz is just a ...

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