Comments on: The Newsonomics of Time-On-Site http://newsonomics.com/the-newsonomics-of-time-on-site/ Mon, 21 May 2012 09:39:55 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: BobP http://newsonomics.com/the-newsonomics-of-time-on-site/comment-page-1/#comment-284 BobP Fri, 12 Mar 2010 20:12:59 +0000 http://newsonomics.com/?p=11509#comment-284 "do those Nielsen numbers mean that someone is actively perusing Facebook walls (or Twitter feeds) until their eyes fall out — or that they are keeping windows open on their computers?" The number you cite averages out to about 14 minutes per day on Facebook. To me, that's not exactly going to make "their eyes fall out." That actually seems reasonable given my experience with Facebook and watching others use Facebook. I'd also guess that's about the amount of time a newspaper subscriber spends with the physical paper. But the really scary thing here is 12 minutes per *month* (or less!) on a local news site. That comes to an average of less than 30 seconds per day. Clearly this is not working. Either the content is not compelling or the delivery method is not convenient -- or people who care about local news still get the paper on their porch? I dunno. “do those Nielsen numbers mean that someone is actively perusing Facebook walls (or Twitter feeds) until their eyes fall out — or that they are keeping windows open on their computers?”

The number you cite averages out to about 14 minutes per day on Facebook. To me, that’s not exactly going to make “their eyes fall out.” That actually seems reasonable given my experience with Facebook and watching others use Facebook.

I’d also guess that’s about the amount of time a newspaper subscriber spends with the physical paper. But the really scary thing here is 12 minutes per *month* (or less!) on a local news site. That comes to an average of less than 30 seconds per day.

Clearly this is not working. Either the content is not compelling or the delivery method is not convenient — or people who care about local news still get the paper on their porch? I dunno.

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