The Quote

Jul 12, 2010

Hugh Hefner, in Deborah Solomon’s New York Times Sunday Magazine’s “Questions for….” feature:

Q: Playboy’s circulation, which peaked in the ’70s at 7 million, is down to about 1.5 million. Is there money to be made in magazines these days?
A: Certainly in Playboy’s case they make money by being in other businesses. To begin with, it was the magazine that carried the brand; now the brand carries the magazine.


Leave a Comment