The Quote
Jul 12, 2010
Hugh Hefner, in Deborah Solomon’s New York Times Sunday Magazine’s “Questions for….” feature:
Q: Playboy’s circulation, which peaked in the ’70s at 7 million, is down to about 1.5 million. Is there money to be made in magazines these days?
A: Certainly in Playboy’s case they make money by being in other businesses. To begin with, it was the magazine that carried the brand; now the brand carries the magazine.

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