Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New York Times, Washington Post, Tronc, Star Tribune, Atlantic Media, Gizmodo Media Group and more: … Continue reading The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News
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