Law 9 - Apply the 10 Percent Rule

The Law

• The Number
• The Number
• The Newsonomics of Copyediting Value
• The Newsonomics of Commercial Crowdsourcing
• Quote

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PermaTouts

• Barry Graubart’s Content Matters
• David Meerman Scott’s Web Ink Now
• Jonathan Mendez’ Optimize and Prophesize

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5Spot

• The New Hoovers: You Say Workflow, I Say Lifeflow
• ABC’s Job Cut of 300: Throwing in the Towel on the Old Business Model
• California Watch: Newbie Reaches Two Million Readers

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Touts

• Baby Boomers: We’re Connected
• Kevin Kelly on “Technology”

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The Skinny

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Content Bridges

• Philly Report: Thinking About the Roll-Ups to Come
• News on the iPad: Expectedly, Underwhelming, with the Exception of…..
• YouTube By the Quotes: Get Big Fast and Get Out

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Outsell

• FT Direct Syndication Model Offers Lessons
• Newspapers and Tablets, Horses and Carts
• Three Words to Remember: Social Media Optimization
• Yahoo & AT&T Market Moves Show Perils of Partnership
• Outside In Aims to Help Publishers Round Up Neighborhood News

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