B2B Trade & Company Information
Ad Technologies Aim at a Two-Fer: Reduced Costs and New Sales
Sep 24, 2009
Important Details: Tribune Company announced a new partnership with technology provider Mediaspectrum, aiming at quickly spreading self-service display advertising technology among US daily newspapers. Tribune has been testing the self-service set of tools at six of its eight newspaper properties, with the final two due to join in soon. “We’re trying to bring the industry [...]
Read More »Google’s Fast Flip Portends Two Signal Shifts
Sep 17, 2009
Important Details: Google released Fast Flip, its effort to escape from the text-bound news search world, and to re-energize its relationship with news publishers. Fast Flip is a visual feast or optical overkill, depending on how you take it in. Organized by title, topic, most recent and recommended, the product — still formally in Google [...]
Read More »Daily Newspaper Sites Re-Knit the New Local
Sep 1, 2009
Important Details: Gannett’s Journal-News, located just north of New York City, has been a significant test ground for Gannett, the leading US news publisher with 82 dailies and more than 400 non-dailies. The Journal-News has been an early leader in staff and community blogging as those new forms drive above-average traffic on its website, LoHud.com [...]
Read More »News Corp Now Atop News Industry – and Making Moves Like a Leader
Aug 25, 2009
Important Details: News Corp, which became the number one news company worldwide in 2008, is asserting its leadership among its peers. News Corp now is the worldwide leader in news revenues, according to the recently released Outsell report, News Providers & Publishers: 2008 Final Market Size and Share Report, July 28, 2009. It totaled almost [...]
Read More »Advance Internet’s Microsoft Deal Shows Local Ad Sales Free-for-All
Aug 18, 2009
Important Details: Paid content — getting new revenues from readers — is getting the lion’s share of attention this summer. Yet, news companies’ moves to transform their local sales operations from print+ to full-bore digital continue apace. The latest evidence of that push is the announcement that Advance Internet is partnering with Microsoft. With that [...]
Read More »BBC License Fee Controversy and Pocantico Declaration Blur Profit, Non-Profit Lines
Jul 17, 2009
Important Details: Take two reports, one issued in the U.S. and one in the U.K. within the last month, and you can see the fundamental foment within the news trade. That foment continues to blur the lines between profit-based and non-profit-based journalism. On June 16, the British government issued Digital Britain, a wide-ranging plan for [...]
Read More »News Publishers Entertain “Paid Content” Roadshows
Jun 19, 2009
Important Details: You can mark the urgency of US news publishers’ push to find new business models by cities. First came “San Diego.” The April meeting of the Newspaper Association of America (NAA) produced headlines like, “Publishers Mad as Hell” — about content piracy and the difficulty of making the web business pay — and [...]
Read More »Gannett Daily Gains 20% of Its Traffic from Blogs
May 13, 2009
Important Details: There’s nothing like sports to kindle passionate interest in news. Combine that passion with blogging, and news companies can find big payoffs in building new online audiences. There’s no bigger baseball rivalry in the U.S. these days than the New York Yankees and the Boston Red Sox. The teams play each other 18 [...]
Read More »NYTimes.com Extends the Platform: News Video and Blogging Lessons
May 1, 2009
Important Details: Amid this week’s report of continuing, deep declines in U.S. print circulation — 7% down daily and 5.3% Sunday — we see the acceleration from print to digital picking up speed. At the New York Times, we can see the broad numbers, in print and online. The Times was down 3.5% for the [...]
Read More »Attributor Brings Ad Rev Sharing to Content “Piracy”
Apr 22, 2009
Important Details: It’s a fact of web life. Anyone can scoop up news content they like and paste it onto their own pages. Companies do it. Individuals do it. According to Attributor, a Silicon Valley-based content tracking company, such unlicensed use is rampant.This week, the company introduces a new service to deal with unintended, and [...]
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Ken Doctor's "Newsonomics: Twelve Laws That Will Shape the News We Get" is now available, with discount, for group purchases -- student or professional -- of 10 or more.