B2B Trade & Company Information

Journalism Online, LLC Seeks to Re-Establish Paid News Content

Apr 17, 2009

Important Details: Journalism. Online. Two simple words that speak volumes of woe for the newspaper industry. Now, a start-up Journalism Online, LLC, seeks to address the growing cry to make online readers for newsreading. It’s a company that is more an intention than an operation at this point, but it has an impressive pedigree for [...]

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Google and Newspapers: Beyond Fair Use to Fair Share

Apr 10, 2009

Important Details: The title of Eric Schmidt’s talk spoke volumes: “Entertain Me.” When the Google CEO addressed newspaper publishers in San Diego at the annual Newspaper Association of America conference, many eyes – in the room and throughout the news and blog cosmos – were on him. In the days leading up to the talk, [...]

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Job One: Building the New News(paper) Hybrid

Apr 2, 2009

Important Details: Think “hybrid” today and you think Toyota Prius, the first part-gasoline, part-electric car to become a certified success, a model. We put out of our minds the dozens of part-this, part-that vehicles that proceeded it, and ended up quietly in the dustbin of history. Those models, too, took lots of work, and lots [...]

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Lee’s Social Marketing Adds to Local Revenue Potential

Mar 25, 2009

Important Details:  The Yahoo! Newspaper Consortium’s launches, connecting newspaper sales staffs with state-of-the-art behavioral targeting technology, have caught much attention. That’s deserved. Yet, another local sales initiative is proceeding afoot, and may similarly become one of the new building blocks for online business models. Lee Enterprises is rapidly expanding its “interactive marketing builder” program across [...]

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Facebook’s New Push: “A Personalized Newspaper”

Mar 11, 2009

Important Details: Facebook is moving to bring news onto its site. In improvements announced last week, the company moved beyond its battles over “rights and responsibilities,” and announced added features to its product. Saying it now reached 175 million unique users, Facebook’s new face will include: Users will find more flexibility in categorizing their Facebook “friends” [...]

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Amid New Paid Content Schemes, It’s Time for Google Reckoning

Mar 5, 2009

Important Details:  The 149-year-old Rocky Mountain News printed its final edition last Friday. The Seattle Post-Intelligencer looks poised to become a much smaller, online-only news company. The San Francisco Chronicle threatens closure unless substantial and immediate cost savings are achieved, raising the possibility of San Francisco being left without a true metro daily. Canadian giant [...]

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FT Direct Syndication Model Offers Lessons

Feb 27, 2009

Important Details: The Financial Times has built on its direct licensing initiative with two new programs; both are indicative of the next stages of of news usage on the web. In April 2008, the FT made a significant break from traditional practice by reclaiming control of its licensing activities (see Insights 4 January 2008, Financial [...]

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SacBee Shows That “Data” Counts

Feb 12, 2009

Important Details:  On last Friday, the budget-embattled State of California government began “Furlough Fridays,” telling some state workers to stay home to save the state money. In preparation, the Sacramento Bee readied its interactive mapped database, knowing that its audience would be online and hitting it in the early morning hours. The furlough database joined [...]

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Times Extra’s Outside-In Approach Aims for Greater Engagement

Jan 22, 2009

Important Details:  The first thing you notice is the green type. Once a NYT.com reader turns on a Times Extra toggle — a 15-second proposition — the news stories on the Times’ home page sprout little boxes under the main stories. Within the box, five or more related stories, each topped by a green headline. [...]

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FT’s New Design Focused on the Familiar and the Future

Dec 17, 2008

Important Details: A month ago, FT.com launched a redesign that was in the works for a year. Its redesign, and two other recent reformatting introductions, point to a maturation of online news presentations. “It’s the most radical redesign we’ve done within the last six years,” Rob Grimshaw, managing director of FT.com, told Outsell. “This is [...]

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