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By Eduardo Riveras
June, 2012
1- You think the geotagging will help create new business models for mobile versions and app of the media?
Absolutely. Yet, geotagging in and of itself isn’t the model-builder; it’s targeting data overall. So local, or “here,” as defined by geotagging, is just part of the targeting mix. Where we are is one important input in getting the right content – editorial and commercial – to us, but it’s only one. Let’s go back to journalism basics: who, when, why, how – and where. Harnessing those five in the digital age is what so differentiates it from print and broadcast media.
2-Roger Fidler said to me ” The Internet has disrupted, if not completely destroyed, the 20th Century concept of mass media”…¿What do you think? Believe that mobile devices will also help to destroy the current conception of the great journalistic media?
Mass is still there, but the mass is Google and Facebook, not journalistic media. Let’s look where people spend their time – five hours a month or more on Facebook, so that’s a mass medium, but delivered in a personalized way. Mass has morphed.
Indeed, media has morphed. In the US 40 years ago, “media” meant broadcast TV, newspapers and magazines. Now media includes everything from movies to music to cable to online startups to the Big 5 of Google, Facebook, Yahoo, AOL and Microsoft. The problem: within media, the news media – and the special role it plays – has become muddy. Journalism isn’t just media, but a vital part of the democracies, yet it is subject to the same vicious disruption of all media. That’s the nut of the financial challenge to journalism going forward.
3-Which is the trend for digital journalism for the next 10 years?
We’re in the Digital News Decade. By that, I mean that the last decade was still mainly print and broadcast/ a little digital. By the end of the decade, it will be mainly digital/ a little print, with print surviving but playing a more minor role in our lives. Maybe a weekly “newspaper,” along with the five screens of information retrieval: smartphone-sized, tablet-sized, desktop-sized, livingroom-sized and car-sized.
4-Can talk about ” Age of Darwinian Content”?
I used this term first in my Newsonomics book, which was published in 2010. With the death of distance – the Internet being the undertaker – local media no longer can “own” markets, no longer enjoy the monopolies in news distribution and advertising many once did. We as readers and buyers can – and do – go anywhere at the click of a mouse or swipe of a finger.
Consequently, much more content is competing with each other. The movie reviewer in Caracas competes with the reviewer in Buenos Aires and Miami, and that’s as true with much other writing as well. Local media no longer have readers trapped; so ultimately, if painfully, quality, or at least reader preference, triumphs.