Comments on: Yahoo’s Buy of Associated Content Makes It a Publisher, Syndicator, Wire, Ad Rep…and More

By: Jon Kidder

Jon Kidder — Wed, 28 Jul 2010 15:40:45 +0000

Here’s another relevant article regarding Yahoo’s purchase -http://priorityresults.com/blog/if-fresh-content-is-king-yahoo-is-building-a-dynasty/

By: SearchCap: The Day In Search, May 19, 2010 | 123-sale.com Blogs

SearchCap: The Day In Search, May 19, 2010 | 123-sale.com Blogs — Mon, 24 May 2010 20:03:52 +0000

[...] Yahoo’s Buy of Associated Content Makes It a Publisher, Syndicator, Wire, Ad Rep…and Mo…, newsonomics.com [...]

By: This Week in Review: Facebook circles the wagons, leaky paywalls, and digital publishing immersion » Nieman Journalism Lab

Fri, 21 May 2010 14:33:46 +0000

[...] producer Associated Content for $100 million this week. News business analyst Ken Doctor examined what this deal means for Yahoo (it’s big, he says), and considers the demand-and-advertising-driven model employed by [...]

By: A Content Factory Sells… Because There’s Money in Web Content | Angela Booth's Fab Freelance Writing Blog

Thu, 20 May 2010 21:31:28 +0000

[...] an interesting article on the deal, Yahoo’s Buy of Associated Content Makes It a Publisher, Syndicator, Wire, Ad Rep…and More | News…, which gives some insights into what goes on at Associated Content, and how that content is [...]

By: The Newsonomics of content at the margins » Nieman Journalism Lab

The Newsonomics of content at the margins » Nieman Journalism Lab — Thu, 20 May 2010 14:01:58 +0000

[...] for over $100 million, seemed to come out of the blue. Actually, though, it didn’t. Yahoo made a foray at buying Demand Media two years ago, but the parties couldn’t come to terms. At that point, [...]

By: SearchCap: The Day In Search, May 19, 2010

SearchCap: The Day In Search, May 19, 2010 — Wed, 19 May 2010 21:17:27 +0000

[...] Yahoo’s Buy of Associated Content Makes It a Publisher, Syndicator, Wire, Ad Rep…and Mo…, newsonomics.com [...]

By: The Praized Blog » Blog Archive » The Age of Cheap Content and Content Arbitrage

Wed, 19 May 2010 15:25:41 +0000

[...] Doctor from the Newsonomics blog covers the acquisition of Associated Content by Yahoo! for a rumored $90 million. He writes an in-depth [...]

By: Maia Szalavitz

Maia Szalavitz — Wed, 19 May 2010 00:10:52 +0000

What I don’t understand is why anyone would choose that crappy content when it comes up on a search engine unless the search engine is gamed to drive you to it. I’ve never seen anyone tweet about or facebook link a fabulous article they’ve read on Associated or Demand sites (perhaps the “writers” tell their friends)– and when I land on them by mistake, I quickly click to somewhere more readable and engaging.

If search engines *aren’t* gamed, people tend to choose better content– so why would advertisers want to be on sites that people basically get to only by mistake and don’t stay at for long?

And brands like USA Today are going to have to be really careful because poorly reported, biased, one-source advertiser-funded travel and tech stuff isn’t going to be what most people want, ultimately. It’s not like anyone’s going to check whether someone getting $15 for 10,000 words is also being paid by the hotel they’re promoting.

Isn’t this business model only viable if search engines don’t prioritize content that people actually like?