May 16, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Old, analog, one-to-many, non-customized media -- whether broadcast TV or newspapers or newsmagazines -- are a nice fit for those who spent decades with them. Given a choice, though, younger entertainment and news consumers are gravitating to digital sources, whether music players, smartphones, ...
Read MoreSeriously, I wonder how much the Gumbo-like turns of circulation accounting will matter to ad buyers. Increasingly, across all media buying, they are focused on audience. They want to know who (gender, age, household status, region, clickstream behavior, recent buying behavior and more) and ...
Read MoreScott Heekin-Canady, president of the New York Times Media Group, told the FT that the Times may take its local edition push into 10-15 cities relatively soon. "We're in active discussions for five markets now," he said. Why? Heekin-Canady "cited depressed local economics."
Read MoreI think we'll see these companies go head-to-head for reader and subscriber dollars. As they do, I think they'll face a new five-fingered exercise. Raise one hand; five is the probably the maximum number of iPad news sites for which readers will pay.
Read MoreABC announced a deal with Healthline, to supply health content and increase its yield on some ad inventory. We'll see lots more of these deals, as the big brands -- from CBS using GlobalPost, Reuters using Politico, the New York Times using the Chicago News Cooperative and many more -- take ...
Read MoreEdmonds' final point for the handful of us in the analytic trade -- and those who follow the industry -- it will soon be quite difficult to compare the new numbers to the old ones (after a couple more old reporting periods come and go). That's true. The optics may seem better down the road, but ...
Read MoreLook at some of the individual results, and you understand why the New York Times just announced that it is taking another 100 jobs out of its newsroom and why other newsroom (and, of course, wider) cuts may increase -- not decrease -- as Wall Street indicates that an overall economic recovery ...
Read MoreOn the other hand, Google is particular has become the gateway of our times. It is the number one sender of traffic to news sites -- 25-35% as a rule. In saying that news companies are free to tell Google not to index them, and that Google will be glad to comply, you can practically hear the ...
Read MoreThese are two, among many, companies on a collision course. Think ABC, AFP, AP, BBC, Bloomberg, CBS, the FT, Guardian, NBC, NPR, News Corp, Reuters, Telegraph and Wall St. Journal, and News Corp overall, here as well. It's a battle in which each kind of player -- those with legacy print, ...
Read MoreOne big reason the numbers are declining is the product itself. In the last year, we've seen unprecedented cuts in the product -- and the customers are noticing. It looks like the amount of newsprint is down about 10-15%; some in stories, some in ads. Trusted bylines have disappeared overnight. ...
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