May 16, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
What has the experience of leading Google’s latest push into local advertising taught Mayer? Google Maps, Google+, Google Ad Words Express, Google Zagat, Google Places are all meshing into Google Places for Business, meaning a better place for local merchants to invest their marketing dollars — ...
Read More"We have partnerships with local publications and an association with newspapers. They send us news feeds. We send viewers back to their dot-com locations. So we actually are very symbiotic with people like that".
Read MoreFor Yahoo, I think, it's simple arithmetic. If you've figured out how to monetize content better than the other guys -- remember Yahoo Newspaper Consortium members say they can mark up $8 CPMs to $15 and beyond, courtesy of Yahoo's behavioral targeting technology -- why not do it against ...
Read MoreNews publishers, even as they complained about the scruffy news types, knew the business principles they were supposed to maintain, and the separation of the business and the news production. They'd reassert that point from time to time. I'd like to hear that from Carol Bartz, for example, and ...
Read MoreBartz hardly seemed like the proud captain of a news enterprise. You know, the news, it's just so negative, so ungainly, just too darn hard to understand...The CEO of this $6.5 billion company, who is "on Yahoo all day", is just another one of those Americans who just can't through the Tea ...
Read MoreIf ad sellers think they have a puzzle to figure out, think about the ad buyers. Now there are many more people knocking on their doors, offering them "consultation" on marketing their goods and services. In the end, they'll want to rely on only one or two "consultants," and the battle is on to ...
Read MoreOnce ATT sales reps got up to speed (and that's certainly an intriguing question, given the newspaper company implementation experience), they'll be competing head-on with newspaper reps. Open up the Yellow Pages, and browse through furniture dealers, appliance sellers, home services of all ...
Read MoreThe fact that Carol Bartz' first act was to announce that Sue Decker is out undoubtedly sent a shiver down newspaper spines. Decker and her protege Hilary Schneider, late of Knight Ridder Digital, have been the high-profile champions of the consortium. So after the Decker shoe dropped, the next ...
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