May 2, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
On the surface, Meredith’s $2.8 billion buy of Time Inc. seems fairly straightforward: Leading women’s marketing company adds more digital and print audience to its roster of Middle America titles, with People the prime prize. But in that purchase we can also see the deeper tectonic shifts ...
Read MoreThere was the voice of Jon Miller, baseball’s best and wittiest game caller, setting the scene for me, some 5,000 miles away from San Francisco’s AT&T Park. As Travis Ishikawa strode to the plate, my Shinkansen bullet train was headed north out of Kanazawa, Japan — quite ironically, the ...
Read MoreFollow Newsonomics on Twitter @kdoctor First published at Harvard’s Nieman Journalism Lab Rupert Murdoch’s announced $80B pursuit of Time Warner this morning seemed like a bolt out of the blue to many. But the strong winds of consolidation make this kind of foray — and the others ...
Read MoreFirst published at Harvard’s Nieman Journalism Lab You’d think the new digital printing presses were minting money. Just within the last month, all kinds of details have emerged about the construction of new, digital, high-quality-aiming national news organizations. What may seem like a ...
Read MoreKramer inherits a widely known brand — maybe not really “The Nation’s Newspaper,” but in its hotel and airport ubiquity, a mark seared into the minds of many. Yet it’s oddly a mid-market, Middle America medium with Flyover Country warmth. Being stuck in the middle isn’t a good place in the ...
Read MoreThe next CEO is a big roll of the dice, as the gaming table shrinks. There’s little room for error. Pick the right new leader and the Times has improved its chances for survival; pick wrong and these key years of 2012-2014, as news crosses over into a mainly digital business, will be cited in ...
Read MoreForget “content wants to be free.” Now content wants a fee. And everyone from Time Inc to The New York Times to the Memphis Commercial Appeal to Hulu’s co-owners (Fox, Disney, and Comcast) see gold. They see another digital revenue stream, in addition to advertising or to cable subscription ...
Read MoreIt’s 1, 2, 3, 4, as in: 1 brand 2 major sources of revenue, advertiser and reader 3 products: print, computer, and mobile 4G, as in the coming of faster connectivity
Read MoreSo let’s look broadly at those numbers. Count them all up — and undoubtedly, numerous ones are missing — and you’ve got something more than 65,000 journalists, working for brands of one kind or another.
Read MorePrice took one further step: When the company made a switch to paid access for the Sporting News Today product in early April, it gave users a two-month free trial. Of those that didn’t convert to paid — about 6 percent did, proving the emerging 5-10 percent consensus of who is the target paid ...
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