Newsonomics: Facebook Subscriptions: ‘Tokenism’ or A Real Test?

As Facebook Inc.  faces challenges on multiple fronts — legal, regulatory, political and competitive — it’s nurtured high hopes for its new news subscriptions initiative. Facebook is likely to formally announce the new program this week, and as soon as later on Thursday, Sept. ...

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Newsonomics: In the Platform Wars, How Well Are You Armed?

Feel like you are in a social stupor? Facebook getting you down? Have that vague feeling that your website and your mobile apps just aren’t getting the job done. Perhaps, an old Polish proverb applies: When someone tells you that you’re drunk, she might be wrong. When three different people ...

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Newsonomics: Setting the News Table for 2016

How can we set the table for 2016? Advertising woes continue — deepen, actually. Whole new forms of storytelling open up and go mainstream more quickly. Virtual reality joins the harsher realities. Hundreds of millions in new investment develops alongside an equally strong belief that legacy ...

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What Are They Thinking? Why Atlantic Media Floods The Zone

Related post: Newsonomics: On Endgames and Endtimes   Facebook’s Instant Articles starts populating with news stories this week, as questions abound about the shape and impact of Apple News. Meanwhile Twitter is figuring out how to hire editors for its Lightning curation product and ...

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Newsonomics: 10 Numbers That Define the News Business Today

We’re bombarded by endless numbers every day — some claiming the exalted status of metrics or, even higher, benchmarks. It’s tough for any of us to figure out which — ARPU? TOS? post-click activity? — are meaningful and which will go down in news transformation history as footnotes. For me, ...

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What Are They Thinking? Hearst’s Troy Young Makes Scale His Friend

Would you like to make over your kitchen? More than 10 million American households will get a re-do this year, the numbers spiking in the good economy. Then, there are the greater millions of digital lookie- loos, eyeing and envying the kitchen that could be. Where to look for ideas? Certainly, ...

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