May 17, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Pricing's been a big issue, and as I recently pointed out, ("The Newsonomics of the Fading 80/20 rule") the latest circulation revenues are problematic, with more companies going negative in circ revenue than positive. They may have found the point of price resistance -- especially for ...
Read MoreThe problem is at least, in part, structural. The American Association of Advertising Agencies (AAAA) has estimated that it costs twice as much to manage the placement of digital ads as compared to print and broadcast.
Read MoreTake two simple words: online advertising and replace them with “digital marketing.” Within that simple word change, we see a world shift, and one of huge, fundamental importance to news publishing.
Read MoreI think it's time we get beyond this tired storyline and confront the realities of the moment. Just as God didn't ordain that newspapers should drive 25%+ profits from their daily monopolies, God didn't set the pay-out rules that drives current web business models. It's time to re-boot the ...
Read MoreIt's coming in the largest stimulus package in US history. $100 billion, are you kidding? $300 billion? How about $500 or $700 billion? That stimulus, combined with other economic recovery programs, gives newspaper companies a new shot at getting some growth in 2009. We could even think of it ...
Read MoreThe Newspaper Association of America — NAA — is about to hold its annual conference in DC next month. Some of us (Content Bridges, Newsosaur) have carped about the NAA’s rose-colored view of newspapers’ future, their reach seeming to extend into the horizon as their ...
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