The Newsonomics of Journalistic Star Power

• Ken Doctor

• Ads & Commerce - New York Times - Newsonomics of.... - The Digital Dozen - The New News

• October 1, 2010

• No Comments

Think of these “star” hires as individual SKUs, “products” whose value can be estimated against the customers they bring in the door. Those conversion customer metrics are evolving. Counting pageviews is the simplest way. Take those views at whatever (premium?) rate you can sell them, and ...

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The Newsonomics of Less is More, More or Less

• Ken Doctor

• Ads & Commerce - Branded Content/Native - Dailies - Newsonomics of.... - The New News

• September 3, 2010

• 1 Comment

One headline: “Salt Lake City paper axes 43% of its staff”. Another: “Deseret News a model of growth and innovation for the entire industry”. One’s a fact; the other is aspirational.

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