Articles Tagged: The National

The Newsonomics of Mr. Murdoch’s Daily

• Ken Doctor

• Ads & Commerce - Asia and Australia - Dailies - Europe - Mobile, Smartphone & Tablet - New York Times - News Corp/Wall Street Journal - Newsonomics of.... - The Digital Dozen - The New News - TV / Video

• January 20, 2011

• 6 Comments

So if the cost run-rate is about $15 to $18 million a year, and subscription revenues net at $7 million, News Corp. would need $8 to $11 million a year in ad revenues to break even. Certainly possible, if that 200,000 number is hit and sustained, but that could be a tough proposition as tablet ...