The Newsonomics of “Little Data,” Data Scientists, and Conversion Specialists

First published at Nieman Journalism Lab OSLO — Arthur Sulzberger surprised some people recently when asked what he would do differently in the digital transition, given hindsight. Hire more engineers, he said. It wasn’t an off-the-cuff comment. ...

The Newsonomics of 10 Ways We’ll Judge 2014

First published at Nieman Journalism Lab At the World Publishing Expo held in Berlin this week, two CEOs of major international news companies — Andrew Miller of The Guardian and Mathias Döpfner of Axel Springer — were asked a question: On a ...

The Newsonomics of Selling More Stuff

This new strategy will be significantly fueled by developments at two of the U.S’s top papers, The New York Times and The Washington Post. From the Times, we’ll soon see a spate of new products, individually priced and targeted at niche ...

The Newsonomics of Big and Little, from NBC News and GlobalPost to Thunderdome

That led Balboni to look for a big brother. While he’d done various kinds of editorial partnerships with CBS and PBS over time, none had produced a game-changing business impact. What GlobalPost needed was two things: An ad partner whose ad ...

The Newsonomics of Jeff Bezos Buying the Washington Post

First published at Nieman Journalism Lab It is a thunderbolt. If not tossed down from Mt. Olympus, it is thrown from Mt. Amazon, not far from Washington’s beatific Olympic Mountains. Jeff Bezos’s surprise buying of the Washington Post whipsaws ...

The Newsonomics of the New York Times Running in Place

Let’s look at today’s numbers with some peer-group context. Then let’s draw five lessons — in seven-day print trends, the plateauing of all-access subs, the allure of video, the role of events, and the crying need for smart curation — that ...