The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New ...

Newsonomics: A Call To Arms (And Wallets) In The New Era Of Deregulation And Bigger Media

Quibble, if you will, about the level of degeneracy now afoot in the heart of the Old and New Confederacy, as the Roy Moore saga provides yet more sick drama in the country. That’s a sideshow. What’s quickly appearing on the main stage — if it’s ...

Washington Post, New York Times Clock Billions of News Minutes, Leading the Post-Election Pack

It’s no illusion. Now at midyear in 2017, nearly eight months after the contentious election, Americans continue to devour political news in national politics, checking the news breaks and the daily outrages throughout the day on their ...

Newsonomics: The New Knight-Lenfest Initiative Gives A Kick In The Pants To America’s Metro Newspapers

For two decades now, daily newsrooms have been becoming digital. Now, finally into 2017, some of them are threatening to actually be digital, some twenty-two years after Nicholas Negroponte’s classic was published. Today’s announcement of the ...