Vanity Fair’s Digital Pay Plans Builds On New Yorker Success

Even as the Trump Subscriber Surge slows some, more and more publishers are asking themselves a renewed question: Can’t we figure out a way to get more revenue from digital readers? On Thursday, Conde Nast all but acknowledged that Vanity ...

Trump Bump Grows Into Subscription Surge — and Not Just for the New York Times

Publishers are witnessing a baby digital subscription boom, and its parents are that odd couple of our times, Donald J. Trump and John W. Oliver. Their offspring pop not just from the womb of the New York Times (NYT) building at Eighth Avenue ...

The Washington Post Goes Global, and It’s A Newsletter-Led Strategy

Seventy newsletters might just be enough. That’s what the Washington Post is thinking these days, as it harvests the business value out of that old-fashioned, now-new-fangled artifact, the newsletter. Emailed newsletters now rank among the ...

Newsonomics: Trump May Be The News Industry’s Greatest Opportunity To Build A Sustainable Model

One of the most challenging periods in American press history begins at noon Eastern today. The cries of “Lügenpresse” (defended by the outlet until recently run by new chief strategist to the president) echo almost as much as the stiff-arm ...

Newsonomics: The 2016 Media Year By The Numbers, and A Look Toward 2017

2016 goes down as a memorable year for those in and around the media. Though audience levels have never been higher, the digital transformation burden weighed ever more heavily on news media’s back. Then “the media” saw itself pummeled endlessly ...

Newsonomics: Revenge of the Legacies, as Times, Post Pass Buzzfeed, HuffPost in Audience

For the first time in many years, both The New York Times and The Washington Post have passed both Buzzfeed and the Huffington Post in Comscore’s count of monthly digital audience. In July, both legacy news companies’ fast growth propelled them ...