The Washington Post Goes Global, and It’s A Newsletter-Led Strategy

Seventy newsletters might just be enough. That’s what the Washington Post is thinking these days, as it harvests the business value out of that old-fashioned, now-new-fangled artifact, the newsletter. Emailed newsletters now rank among the ...

Newsonomics: Trump May Be The News Industry’s Greatest Opportunity To Build A Sustainable Model

One of the most challenging periods in American press history begins at noon Eastern today. The cries of “Lügenpresse” (defended by the outlet until recently run by new chief strategist to the president) echo almost as much as the stiff-arm ...

Newsonomics: The 2016 Media Year By The Numbers, and A Look Toward 2017

2016 goes down as a memorable year for those in and around the media. Though audience levels have never been higher, the digital transformation burden weighed ever more heavily on news media’s back. Then “the media” saw itself pummeled endlessly ...

Newsonomics: Revenge of the Legacies, as Times, Post Pass Buzzfeed, HuffPost in Audience

For the first time in many years, both The New York Times and The Washington Post have passed both Buzzfeed and the Huffington Post in Comscore’s count of monthly digital audience. In July, both legacy news companies’ fast growth propelled them ...

Newsonomics: The Financialization of News Is Dimming the Lights of the Local Press

There’s a nice scene in Hail, Caesar!, the Coen brothers’ latest movie, in which one Hollywood character astutely observes: “We’re not talking about money — we’re talking about economics.” Indeed. This year’s crazy-making U.S. presidential ...

Newsonomics: Setting the News Table for 2016

How can we set the table for 2016? Advertising woes continue — deepen, actually. Whole new forms of storytelling open up and go mainstream more quickly. Virtual reality joins the harsher realities. Hundreds of millions in new investment develops ...