What Are They Thinking? Gerry Baker on WSJ Pro’s Mile-Deep, Inch-Wide Strategy

There are the pros and then there are the Pros. What separates them is about $2,000 a year. That’s the price of the Wall Street Journal’s maiden WSJ Pro product – this one on central banking – and the four to six to be launched by end of the ...

Newsonomics: Why Native Apps Still Matter in the Age of Distribution

Does a brand still mean anything in news? Ezra Klein bubbled up a provocative question and raised some good points in his recent piece “Is the media becoming a wire service?” In the Age of Distribution, the news body seems destined to be ...

What Are They Thinking? National Journal Seizes The Day — and Lets Go of the Weekly

Membership. That’s the keyword Atlantic Media uses to explain last week’s decision to pull the plug on the middle-aged (46) National Journal, long an emblem of the knowing D.C. political trade. “At its core, it’s a loyalty strategy,” says Tim ...

Newsonomics: Eight Questions (And Answers) About Nikkei’s Surprise Purchase of the Financial Times

Is Nikkei the new Axel Springer of Asia? Is $1.3 billion as ridiculous a price as the $5 billion Rupert Murdoch paid for Dow Jones? How did the turn from Berlin to Tokyo happen in 15 minutes? Will Japanese lessons be the first order of business ...

Newsonomics: Wall Street Journal Redesign a Step in Its Digital Catchup

Don’t just call it a redesign. The Wall Street Journal, like Bloomberg before it a couple of months ago, wants you think about more than appearance, which “redesign” implies for many. You might call the new Journal a multi-platform rejiggering. ...

What Are They Thinking? Bloomberg’s Justin Smith Sees a Window in Shakeup of Digital Reader Habits

Justin Smith pronounces himself happy with Bloomberg’s month-old redesign. The C.E.O. of Bloomberg Media has been watched closely since he assumed the job a year and a half ago, coming over from a much-acclaimed stint rebuilding Atlantic Media. ...

Newsonomics: The Financial Times Triples Its Profits and Swaps Champagne Flutes for Martini Glasses

Even as the Financial Times announces excellent bottom-line numbers, the heat it’s feeling from the diverse and growing competition in business news is palpable. The FT may be 127 years old and roundly and rightfully respected for its ...

The Newsonomics of Time Inc.’s Anxious Spin

Follow Newsonomics on Twitter @kdoctor   First published at Harvard’s Nieman Journalism Lab As it enters new life as a new company, Time Inc. seems to have become a piñata for media watchers. The more iconic they are, it seems, the ...

Digital Native Ezra Klein Finds Post-Post Voice; Will Lewis Hops into New Frying Pan at WSJ

The trials of legacy newspaper companies are apparently without end. This month, we see two quite different challenges confronting two of the most prestigious newspaper companies: the Washington Post and the Wall Street Journal. The Post bids ...