
- Diane Rehm: Assessing Non-Profit JournalismMost significantly, I think, is the passion you can hear from those practicing the new, non-profit journalism. Freed from the visegrip of industry worry, they are doing the journalism, and you can hear the optimism in their voices. My issue here can still be summed up in one word: scale. That's the issue before us, even as journalism re-invents itself intriguingly.
- “Smart” Slate: New Game, New Rules?We could say that news companies -- from Slate to the Journal and Times -- have figured out that playing the ad game by someone else's rules didn't make a lot of sense. In the game of gross numbers, they couldn't win.
- Nieman Reports: “I Am the New Homepage”Stated simply: I am the new home page.
- Metro Papers Are to Community Dailies What the Cineplex is to the RoxyThe small town press, online and off, looks to have a far different trajectory than the metros. Re-creating the Roxy, in news, may be as good a guideline as any to chart the future.
- Patch vs. MediaNews: One Little, Instructive StoryType "San Ramon shooting" into Google, and on both web and news search, Patch comes up first. In addition, Patch's story elicited nine comments by late Thursday evening; Contra Costa's none. A small sample, but therein may lay this emerging tale of newspaper vs. Patch competition. The story quality is one thing; the ability to SEO and draw community comment may be another. That's an emerging gulf worth paying attention to.
The Skinny
The Number
3
That’s the number, of course, of the publications to which WikiLeaks leaked the Afghan War papers. The papers: the New York Times, the Guardian and Der Spiegel. Marketplace reporter Eve Troeh and Poynter’s Kelly McBride do a good job of connecting the dots: the power of scarcity as a few big old media brands connect with new media leaked files to create huge impact. I’ve talked about the power of the Digital Dozen — the 12 or so going-global media companies who will fare well in this next generation of digital journalism; this story supports that notion.
The Quote
Hugh Hefner, in Deborah Solomon’s New York Times Sunday Magazine’s “Questions for….” feature:
Q: Playboy’s circulation, which peaked in the ’70s at 7 million, is down to about 1.5 million. Is there money to be made in magazines these days?
A: Certainly in Playboy’s case they make money by being in other businesses. To begin with, it was the magazine that carried the brand; now the brand carries the magazine.
The Quote
“The question is whether people will trade freedom for convenience. I think they will. They have before.”
Read more »4 Questions for the Blog Matchmaker
World-class blog expert John Wilpers shares the tips of his trade, including: “I consider myself a blog matchmaker: I match the needs of information companies (newspapers, magazines, online-only news sites) for ever broader, more relevant, and deeper content with the needs of bloggers for exposure, broader platforms, enhanced credibility, and increased revenue opportunities. There are blog wranglers out there cramming websites full of blogs without regard for the benefit of the company or the blogger, creating blogger ghettos distinguished only by the fact that the content is created by non-staffers”.
Read more »13 Tips for Using Twitter in the Enterprise
Barry Graubart is a guru of smart, company use of social tools, in addition to serving as Vice President, Product Strategy & Business Development at Alacra. He recently participated in an SIIA seminar I led around Law #1: “We’re Becoming Our Own and Each Other’s Editors.”
His thinking impressed the breakfast group and he followed up with 13 suggestions, which we’re sharing more broadly.
Read more »Ask the Agency Guy
Q: The Sports Illustrated tablet demo has now been viewed more than a 600,000 times on YouTube alone. What do you think about it?
A: What’s interesting is not about the tablet, per se. It’s about multi-touch interfaces. which are fast becoming standard. The interaction in the demo is nifty, but not necessarily unique to SI (or even particularly futuristic at this point). In a sense, this is really just another web page…just a few months ahead of its time. Maybe even less.
Read more »Content Bridges
News Flash! Circulation Up 1042%!
Seriously, I wonder how much the Gumbo-like turns of circulation accounting will matter to ad buyers. Increasingly, across all media buying, they are focused on audience. They want to know who (gender, age, household status, region, clickstream behavior, recent buying behavior and more) and they want to target these on the fly, as the world turns, spinning ever more quickly. So audience targeting is getting to be instantaneous; a 20th of a second is what we hear it takes.
Read more »Gannett’s Whimper & Bang Show Strategies Plainly in Flux
So Gannett’s decided that it’s go-it-alone, devise-its own-local-marketing strategies approach didn’t work.
Read more »Weigel and Nasr “Sins” Put the Church of High Integrity on Trial
Thinking about the recent terminations at the Washington Post and CNN, though, I wonder if the press priesthood is still another cultural institution in the process of being swept away, encumbered as much as it has by habit as by principle.
Read more »Nine Questions for 2H, 2010: Brains on internet, Reuters’ app success, TV tabs, Last Man Standing and Angelo’s question
Are we beginning to see the Last Man Standing strategy play out in the U.S.’s biggest cities? The New York Times is planning on building out 10-15 regional editions, on the model of its Chicago (partnered with the Chicago News Cooperative) and Bay Area (partnered with Bay Area Citizen) models. Now the Wall Street Journal is renewing its previously announced regional forays, into Chicago, L.A. and perhaps other places. WSJ CEO Les Hinton noted this week that “we’ve done focus groups and see a growing antipathy among high-end readers, towards what’s happened to their local newspapers.” One publisher’s nightmare is another’s opportunity.
Read more »Newsonomics of...
The Newsonomics of the Dead Cat Bounce
Are there any positive growth numbers to report? Which categories may be turning positive — maybe national or retail display ads — as the sagging economy continues to plague the traditional classified strengths of auto, recruitment, and real estate?
Read more »The Newsonomics of Replacing Larry King
Can CNN find a digital upgrade to the analog King?
Read more »The Newsonomics of Tablet Ad Readiness
We can look at each of the major revolutions in digital news and commerce, and see how news companies responded.
Search. Late.
Paid search. Way too late.
Video. Late.
Social. Too late.
Mobile. Largely too late.
News companies have used old yardsticks to measure new technologies, and the results have been, predictably and disastrously, too little, too late.
Read more »The Newsonomics of Copyediting Value
That’s left me wondering exactly what value is in good editing. Are there any Newsonomics of editing, value to be gained and harvested?
Read more »





