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March 19, 2024

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“Newsonomics Of” Columns, from Harvard’s Nieman Journalism Lab

Newsonomics: The Next 48 Hours Could Determine The Fate Of Two Of America’s Largest Newspaper Chains

The next 48 hours may decide the fate of two of America’s largest newspaper chains that collectively serve almost a fifth of all American local newspaper readers. And what happens in those hours could prompt a wave of other moves across the rest ...

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Recent Ken Doctor Columns

The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New ...

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What Are They Thinking?

Vanity Fair’s Digital Pay Plans Builds On New Yorker Success

Even as the Trump Subscriber Surge slows some, more and more publishers are asking themselves a renewed question: Can’t we figure out a way to get more revenue from digital readers? On Thursday, Conde Nast all but acknowledged that Vanity ...

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