The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New ...

Newsonomics: Trump May Be The News Industry’s Greatest Opportunity To Build A Sustainable Model

One of the most challenging periods in American press history begins at noon Eastern today. The cries of “Lügenpresse” (defended by the outlet until recently run by new chief strategist to the president) echo almost as much as the stiff-arm ...

What Are They Thinking? National Journal Seizes The Day — and Lets Go of the Weekly

Membership. That’s the keyword Atlantic Media uses to explain last week’s decision to pull the plug on the middle-aged (46) National Journal, long an emblem of the knowing D.C. political trade. “At its core, it’s a loyalty strategy,” says Tim ...

What Are They Thinking? Why Atlantic Media Floods The Zone

Related post: Newsonomics: On Endgames and Endtimes   Facebook’s Instant Articles starts populating with news stories this week, as questions abound about the shape and impact of Apple News. Meanwhile Twitter is figuring out how to hire ...

Newsonomics: On End Games and End Times

Platish or perish? With those malaprop-sounding fighting words a year ago, digital entrepreneur Jonathan Glick neatly, if broadly, summed up a question of the moment on Twitter. We’ve read so many obits for news media over the past 10 years that ...

Guardian Space & Guardian Membership, Playing the Physical/Digital Continuum

Can it be that the solution to newspaper companies’ digital woes lies in the physical world? While news reading may be rapidly going digital, humans still, at this writing, spend their time in the terrestrial world. Some even enjoy the social ...

The Newsonomics of Quartz’s — Obsessive — Explainer Business Model

Follow Newsonomics @kdoctor   First published at Harvard’s Nieman Journalism Lab   Quartz, at the tender age of 19 months, can hardly be considered a father to Vox, FiveThirtyEight, and The Upshot. Clearly, though, it’s a major ...