McClatchy Tests the Politics Niche

Important Details: This week, the Sacramento Bee launches Capitol Alert, a new California state politics-and-money newsletter, aimed at lobbyists. The newsletter, priced at $499 annually, focuses on immediacy and on expert commentary. The Bee ...

Blogs Fuel News Site Growth

Important Details: Blogs seem to have gone from a laughingstock to mainstream in about three years. Now, 13% of the news site traffic of the top 10 news sites, according to a new Nielsen//NetRatings report, comes from blog content. That number ...

Place Sites Are the Place to Be

Important Details: Wondering who’s started a city or neighborhood site in your area? The new PlaceBlogger, launched this week, now makes it easy to get a quick look at who’s doing what, country-by-country, state-by-state and ...

Cool Contest Embraces Video…and Self-Promotion

Important Details: Want to promote your online news site? Want to look cool in doing it? Publishers might normally call a meeting, discuss it at length and issue an RFP for a with-it marketing company to come up with something ...

The Politico Breaks Some New Ground

Important Details: Coming to a Congressional capital near you: it’s the Politico. The Politico, coming to ThePolitico.com on Jan. 23, the day of the President’s State-of-the-Union speech, is intended to fully embrace the Web as a way ...

Newspaper Ad Pricing Faces Strong Test in 2007

Important Details: With both print circulation and advertising volume down, the newspaper industry is largely moving forward with standard price increases going into 2007. Major publishers report three to six percent increases in ad rates in the ...

NewsTrust Brings a New Algorithm to News

Important Details: How good is that story you read this morning?  Was it clear, fair, balanced? Did you learn something? Is it something you want to pass along to friends and associates? With the launch of its new site, NewsTrust aims to ...