Selling Against Infinity: Jarvis on Post-Scarcity Ad Sales
Invoking the Demand model, reminding us of Mel Karmazin’s famous words to Ken Auletta about doing nasty things with the secret sauce and talking about how Bob Garfield’s Chaos Scenario plays in here, BuzzMachine makes the solid case that selling scarcity is over. Indeed, the Internet is infinite, though that’s been but a dawning revelation to all those who made their money in the old world. And that includes newspapers selling space and broadcasters selling time (with memories of Billy Crystal in City Slickers). Must-read and must-share.
<a href=”http://www.buzzmachine.com/2010/02/08/stop-selling-scarcity-2/”>Source</a>