The Newsonomics of Google’s Retail Push

There’s an irony to such publisher partnerships, of course. On the one hand, Google is a “partner,” magnifying publisher businesses through its ad and search products. On the other, initiatives such as Google Tomorrow are a potential dagger to newspapers’ jugular. That’s the way of the web ...

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Google’s Snip Machine Makes Local Sites Snippy

Is the FTC looking at the trinity of Google's ad play: Paid Search (AdWords) + Online Display (DoubleClick, acquired in 2007) + Mobile (Ad Mob, acquired in November)....Digital media aren't bought silo by silo; they are bought to reach a set of would-be customers, across platforms and ad type.

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Google in Hot European Water

One thing due for review: digital ad dominance, given Google's recent acquisition of mobile ad leader AdMob. AdWords + DoubleClick + AdMob provides Google unprecedented clout in the fastest growth source of advertising in the country, and Western World.

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The Newsonomics of Profit: Google’s and Newspapers’

Newspaper companies’ place in the business world is greatly reduced. They simply don’t have the wherewithal to acquire businesses that will be the building blocks of tomorrow’s growth. Their low profit numbers are proxies for their reduced horizons, their reduced reporting impact and their ...

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