April 26, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
What do all of these newspaper buyers have in common? They don’t have to look back at loss and what used to be. They’ve bought strong brands with tens or hundreds of thousands of reader/customer relationships and thousands of advertising relationships. Those are the kinds of assets that a ...
Read MoreThe top five digital ad companies — none of which is owned by a newspaper company — took in 64 percent of all digital ad spending in the U.S. in 2012. That's Google — with an astounding 41 percent of all that ad money — and then Yahoo, Facebook, Microsoft, and AOL. Facebook is most ascendant ...
Read MoreHere’s what most hurts most about the new Amazon threat: It aims directly at the one category of newspaper advertising that has fared the best, retail. Classifieds has decimated by interactive databases. National has migrated strongly digital. Retail, which made up of just 47 percent of ...
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