Articles Tagged: bundled ad buys

Without Online Classifieds, Online Ad Spending Was UP in 2009

• Ken Doctor

• Ads & Commerce - Dailies - Yahoo

• April 13, 2010

• No Comments

In fact, if you parse the numbers, overall ad spend in the U.S. would have been up in 2009 – a year wracked by near Depression that saw print and broadcast advertising drop by 20% and more. Online classifieds lost $920 million year over year; overall digital ad spend was down about $700 million.