The Newsonomics of Online Ad Spending, and Its Costs

The problem is at least, in part, structural. The American Association of Advertising Agencies (AAAA) has estimated that it costs twice as much to manage the placement of digital ads as compared to print and broadcast.

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Centro’s Real Cities Signals Online-Only Ad Push, Fueled by Technology

Today’s announcement that Centro is taking over the Real Cities Network isn’t really an exclamation point. It’s more like a period, marking movement between eras. Centro has brought local news websites significantly more revenue over the past several years. Real Cities, on the ...

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The Newspaper Consortium’s MicroHoo Hedge

Everything’s timing, and QuadrantOne’s formal launch may be bolstered by the fortune of events, in this case the Microsoft bear shadowing Sunnyvale. Today, it announced the addition of Newspaper Consortium publishers — adding 138 web sites (both newspaper and broadcast). ...

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Four Things About QuadrantONE

QuadrantONE moseyed out of the gate last week, after a few false starts. It got good ink because it offered good numbers: a potential of 50 million unique visitors waiting to be served in 27 of the top 30 markets. The new network will leverage sites owned by its four co-owners, Gannett, ...

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