The Newsonomics of Mixing Old and New

• Ken Doctor

• Ads & Commerce - Best Practices - Branded Content/Native - Conde Nast - Dailies - Newsonomics of.... - Paywalls and Digital Circulation - Top Posts - TV / Video

• February 6, 2015

• 1 Comment

Each morning, 135,000 people get Wall Street Journal editor Gerry Baker’s The 10 Point, his one-year-old touts email on the best of the Journal that day. Around the same hour, 600,000 people get The Daily Beast’s Cheat Sheet, up from just 182,000 a year ago. About 110,000 get Quartz’s The ...

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Advance Partnership Signals Greater Microsoft/Newspaper Connection

• Ken Doctor

• Ads & Commerce - Dailies - Gannett - New York Times - The New News - Tronc/Tribune Pub. - Yahoo

• August 16, 2009

• 2 Comments

The main difference: Advance Internet is maintaining its own ad platform, currently powered by 24/7 RealMedia, and integrating with Microsoft. Yahoo Newspaper Consortium members have fully adopted the Yahoo APT platform for their ad serving businesses, creating a closer, more exclusive ...

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