APT Launches. Now Let’s Track the Yahoo Bump

Open your windows, and you can almost hear a muted "Yahoo!," wafting out of the windows of many newspaper buildings across the land this week. "Yahoo!," as in the long-awaited launch of the ready-for-newspaper-integration ad platform has begun. Though I have doubts that this ...

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Yahoo and Newspapers: Playing with Fire

As Yahoo burns, the newspaper industry watches, hoping it won’t get singed. The Google/Yahoo search ad agreement has drawn lots of comments over the past couple of weeks, but its impact on newspaper consortium members has gotten little attention. The deal itself, if implemented, ...

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