Couric’s Palin Interviews Shows Ad Metrics Are a-SKU
Let's compare that to what to what CBS earns on air. We can estimate that Katie Couric's third-rated newscast charges aboout $40,000 for each of its 16 or so 30-second ads, or about $640,000 in total for each night’s show. (On average, 30-minute programs carry eight minutes of commercials.) So ...
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