Articles Tagged: Fresca

“Smart” Slate: New Game, New Rules?

• Ken Doctor

• Ads & Commerce - GAFA - Google - New York Times - News Corp/Wall Street Journal - The Digital Dozen - The New News

• July 16, 2010

• No Comments

We could say that news companies -- from Slate to the Journal and Times -- have figured out that playing the ad game by someone else's rules didn't make a lot of sense. In the game of gross numbers, they couldn't win.