Articles Tagged: Healthline

ABC/Healthline: Reconstruction by the Dollar and the Niche

• Ken Doctor

• Ads & Commerce - Branded Content/Native - Dailies - New York Times - The Digital Dozen

• March 22, 2010

• No Comments

ABC announced a deal with Healthline, to supply health content and increase its yield on some ad inventory. We'll see lots more of these deals, as the big brands -- from CBS using GlobalPost, Reuters using Politico, the New York Times using the Chicago News Cooperative and many more -- take ...