April 25, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Follow Newsonomics @kdoctor First published at Harvard’s Nieman Journalism Lab As we approach the middle of the 2010s, where do newspapers fit in the battle for America’s largest ad sector — digital? And how well are all those paywalls doing? Two reports tumbled into the ...
Read MoreJust Monday, both The Wall Street Journal (“The Wall Street Journal wants its reporters filing microvideo updates for its new WorldStream”) and The New York Times made video announcements. A couple of weeks ago, the ambitious Huffington Post Live launched, hiring the almost unbelievable number ...
Read MoreWe can point to three major phenomena that profoundly changed the news landscape this year. Each offers up its own half-formed metrics for that magic formula in process, and each has dramatically changed the possibilities of news, each largely positive: 1) The transcendant transformative age ...
Read MoreSo what we have here is a trend that’s held true from boom to bust through tepid recovery: newspaper companies’ continue to be the laggards, losing market share in ad revenue, by the week, month, and year.
Read MoreSo, through thick and thin, digital marketing, with better targeting being introduced around the clock, keeps pulling dollars away from traditional media — TV, newspapers, radio, and magazines.
Read MoreIn fact, if you parse the numbers, overall ad spend in the U.S. would have been up in 2009 – a year wracked by near Depression that saw print and broadcast advertising drop by 20% and more. Online classifieds lost $920 million year over year; overall digital ad spend was down about $700 million.
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