Articles Tagged: James Temple

Google’s Snip Machine Makes Local Sites Snippy

• Ken Doctor

• Ads & Commerce - Dailies - GAFA - Google - Mobile, Smartphone & Tablet - Uncategorized

• April 13, 2010

• 2 Comments

Is the FTC looking at the trinity of Google's ad play: Paid Search (AdWords) + Online Display (DoubleClick, acquired in 2007) + Mobile (Ad Mob, acquired in November)....Digital media aren't bought silo by silo; they are bought to reach a set of would-be customers, across platforms and ad type.