Newsonomics: Can You Get Readers To Pay A Dollar A Day For Digital News?

Is local news worth a dollar a day? That’s the fascinating question The Boston Globe is now posing to its local readers. It’s a query that should resonate among the press around North America and Europe as well. Ninety-nine cents has become the golden price of digital media. ...

Read More

Newsonomics: Single-copy Newspaper Sales Are Collapsing, and It’s Largely a Self-Inflicted Wound

Have you bought a lonely single copy of a newspaper lately, from a newsstand or a newspaper box? Probably not. Neither are many other people. Single-copy newspaper sales — which not that long ago made up as much as 15 to 25 percent of sales — are obsolescent, dropping in double digits per year ...

Read More

The Newsonomics of the Shopping of Press+ and The Coming of Paywalls 2.0

First published at Harvard’s Nieman Journalism Lab   In April 2009, when Journalism Online began operations, its business — providing the backend for websites offering different kinds of paywalls — was largely derided. Two years later, when the company — having largely assumed the ...

Read More

The Newsonomics of Why Paywalls Now?

Why paywalls now? Why weren’t paywalls put into place in 2007, or 2002, or 1997? Might such paywalls have prevented the massive loss of reporting that local papers — and local readers — have suffered? Would they have saved a good number of the more than 15,000 newsroom jobs (a 28 percent ...

Read More

The Newsonomics of Pricing 201

Circulation has turned from a means (getting ad-rich papers to shoppers) to an end unto itself, actually getting readers to pay a significant share of the journalism costs. It’s a simple proposition: You ask the people who really value you and your journalism to pay you more. Surprisingly to ...

Read More

The Newsonomics of 99-Cent Media

Content no longer demands to be free. It wants a fee — but how much of one? Consumer pricing is not a core competence of many media companies. For decades, media pricing was on automatic. Newspapers picked a quarter or fifty cents, and then re-programmed the coinboxes. Magazines kept prices low ...

Read More