Newsonomics: Macy’s Cuts $120 Million Out of Its Newspaper Advertising
In 1858, R.H. Macy, learning from his failed dry goods businesses in Massachusetts, opened R. H. Macy & Co. on Sixth Avenue between 13th and 14th streets in Manhattan. One year earlier, across the continent, the Sacramento Bee was born. One year later, Denver’s Rocky Mountain News started ...
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