Newsonomics: In Toronto, Star Touch Aims to Write Anew on the Tablet

• Ken Doctor

• Ads & Commerce - Best Practices - Branded Content/Native - Canada - Dailies - Mobile, Smartphone & Tablet - Newsonomics of.... - Paywalls and Digital Circulation - Top Posts

• June 11, 2015

• No Comments

Can The Toronto Star have it both ways? Can it maximize the value of its print paper, continuing to extend that value proposition to advertisers and readers every which way — and find a new, large profitable audience with the launch of its La Presse-like tablet news product in mid September? ...

Read More

Newsonomics: La Presse’s Bet on Tablets and Its Crossover Calculus

• Ken Doctor

• Ads & Commerce - Best Practices - Branded Content/Native - Canada - Dailies - News Tech - Newsonomics of.... - Top Posts - TV / Video

• June 5, 2015

• 1 Comment

News of the tablet first came from the west. Steve Jobs celebrated the beginning of this decade with a few thousand of his fans: “We want to kick off the year and introduce a truly magical and revolutionary product.” Then it came from the East, with Rupert Murdoch’s The Daily, the first ...

Read More