Articles Tagged: Scout Analytics

The Newsonomics of ARPU, Counting Revenue per Visitor

• Ken Doctor

• Ads & Commerce - Dailies - GAFA - Google - New York Times - News Tech - Newsonomics of.... - The Digital Dozen - The New News

• August 5, 2011

• 2 Comments

If close to right, the value of a unique visitor is 3.5x greater for the Times than for HuffPo, in advertising. It’s 4x greater for the Guardian than Mail Online.