The New PI: A Quick Interview with Michelle Nicolosi

A lot of ideas come from looking at all the cool new tools that are constantly being developed, and sitting back and thinking, ‘hmm, how can I use that?’ Google Reader inspired me to ask some of our staffers to start creating "what I'm reading" headline lists that we surface on their blogs. ...

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With Switch Flipped, PI Tests the Regional Aggregation Model

Those numbers: say 12 vs 210, though, don't tell us about the nature of the coming battle. The battle will be about regional aggregation, as both Seattle "newspaper" sites try some new approaches.We're emerging (again, in some places) from the cloistered model of newspaper website publishing. ...

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Seattle Times: “We’re the LOCAL Traffic Leader”

The two sites still appear fairly close in most metrics, with the major disagreement coming on the basis of what the Times considers it stronger "local" penetration. The impact on advertisers is, of course, another story again, as the dirty, little secret of many "local" news websites -- for ...

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Online in Seattle, the PI is Already #1 in News

For those of us who get to watch, it would be fascinating. Will the online PI grow or shrink? How stable a flipped model does it offer? How does a link/blog model do against a traditional hosted content model? All eyes would be on Seattle, as the news industry searches for answers.

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