Articles Tagged: SEM reseller

Advance Partnership Signals Greater Microsoft/Newspaper Connection

• Ken Doctor

• Ads & Commerce - Dailies - Gannett - New York Times - The New News - Tronc/Tribune Pub. - Yahoo

• August 16, 2009

• 2 Comments

The main difference: Advance Internet is maintaining its own ad platform, currently powered by 24/7 RealMedia, and integrating with Microsoft. Yahoo Newspaper Consortium members have fully adopted the Yahoo APT platform for their ad serving businesses, creating a closer, more exclusive ...