The Newsonomics of Online Ad Spending, and Its Costs

The problem is at least, in part, structural. The American Association of Advertising Agencies (AAAA) has estimated that it costs twice as much to manage the placement of digital ads as compared to print and broadcast.

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Centro’s Real Cities Signals Online-Only Ad Push, Fueled by Technology

Today’s announcement that Centro is taking over the Real Cities Network isn’t really an exclamation point. It’s more like a period, marking movement between eras. Centro has brought local news websites significantly more revenue over the past several years. Real Cities, on the ...

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