Articles Tagged: Siva Vaidhyanathan

Google in Hot European Water

• Ken Doctor

• Ads & Commerce - Branded Content/Native - GAFA - Google

• March 1, 2010

• No Comments

One thing due for review: digital ad dominance, given Google's recent acquisition of mobile ad leader AdMob. AdWords + DoubleClick + AdMob provides Google unprecedented clout in the fastest growth source of advertising in the country, and Western World.