The Newsonomics of ARPU, Counting Revenue per Visitor
If close to right, the value of a unique visitor is 3.5x greater for the Times than for HuffPo, in advertising. It’s 4x greater for the Guardian than Mail Online.
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April 27, 2024
If close to right, the value of a unique visitor is 3.5x greater for the Times than for HuffPo, in advertising. It’s 4x greater for the Guardian than Mail Online.
Read More"It costs us about a dollar, round-trip, to send DVDs by mail. It costs us less than a nickel to deliver by streaming." Netflix now spends $600 million a year on the postal service [note to Jim Cramer: short USPS now!] and lots of hourly labor checking DVD quality. In the new world the costs ...
Read MoreIs the FTC looking at the trinity of Google's ad play: Paid Search (AdWords) + Online Display (DoubleClick, acquired in 2007) + Mobile (Ad Mob, acquired in November)....Digital media aren't bought silo by silo; they are bought to reach a set of would-be customers, across platforms and ad type.
Read MoreFast Flip, Google's hardly secret visual news search product, just made its debut today. It's a premiere that tells us lots about the swirling tradewinds in which the company now finds itself. It also marks two important milestones, one about the slow replacement of news search 1.0 and one ...
Read MoreWhat is Christine Varney taking from her newspaper industry talks? Obama's new anti-trust chief has drawn a lot of attention for her interest in Google's books deal, and beyond that, to Google's great search dominance. Varney has also been meeting with news industry people, management and ...
Read MoreTech Crunch's Erick Schonfeld broke the news of the flimsiness of the Amazon's vetting process on Thursday. He showed how easy it was for anyone to claim and register anyone's else content, doing so with NYTimes.com's Bits Blog. Good post. It hit directly on the easy invitation to copyright ...
Read MoreI think it's time we get beyond this tired storyline and confront the realities of the moment. Just as God didn't ordain that newspapers should drive 25%+ profits from their daily monopolies, God didn't set the pay-out rules that drives current web business models. It's time to re-boot the ...
Read MoreWe can add still another franchise – business news – to those being abandoned by the daily press. I’ve seen slimming of business pages, some announced grandly, some never acknowledged but painfully obvious to newspaper readers. Once-robust sections of eight pages have trickled to six or four, ...
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