The Newsonomics of the Body Shop

Cultural misalignment. Reader misalignment. Merchant misalignment. Shopper misalignment. Publishers searched for new models but came up short, and too many stayed the course as the world was changing. You can listen to Click and Clack and realize that lots of people, including publishers, ...

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The Newsonomics of All-Access Delight

Remember the first time you got cross-platform delight? For me, it was when I started a second look at “Lost in Translation” on my TV, happened to click on my Netflix app while working out the next day, and was astounded to see the film paused precisely and ready to start where I’d left off, ...

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The newsonomics of good news

2. Digital circulation vastly improves circulation revenue margins. Last week, faced with a Wall Street Journal renewal notice, I opted for digital-only for the first time, knowing that WSJ’s tablet format and easy right-hand navigation makes it far quicker to read than the paper version. That ...

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The Newsonomics of Paywalls All Around the World

For now, let’s boil it down the how to 5 P’s: People: As in customers. Few newspapers — probably a dozen or fewer in the U.S. — know their combined print and digital audiences as a single audience. It takes a lot of technology moving to get a single, whole view of a customer, matching the ...

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The Newsonomics of Amazon’s Prime Subscription/Membership Moves

Now let’s turn the news and magazine industry, and ask a few questions: --What’s the difference between a shipping fee and a subscription? --What’s the difference between a buyer and a reader? --What’s the difference between a newspaper subscription and a membership that gets you “free” media?

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