1Cast: Hitting the Mobile Video Aggregation Trifecta

1Cast “was born of frustration,” says Bontrager, an IPTV telco veteran. “How can we get the information we want? We saw news to be an underserved market.” Wow. News people talk endlessly about glut and commoditization, and here’s a telco guy talking about “under-served markets.” Talk about a ...

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Couric’s Palin Interviews Shows Ad Metrics Are a-SKU

Let's compare that to what to what CBS earns on air. We can estimate that Katie Couric's third-rated newscast charges aboout $40,000 for each of its 16 or so 30-second ads, or about $640,000 in total for each night’s show. (On average, 30-minute programs carry eight minutes of commercials.) So ...

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